Leaders Of Business Market Smarter

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Or if you’re a leader in your business, than one of the positions in the power point below may be just what you are looking for to boost business.

Fuller Brush or Snake Oil           


I was having a wonderful conversation this morning with a friend of mine and was reminded of the difference between being a Fuller Brush Salesman or selling snake oil.   This is a obviously  metaphor.  Today’s fuller brush may actually sell a health and wellness product from any number of good companies.  The snake oil sales well there is any number of those as well.

It is the snake oil guy we had a conversation about this morning.  We had noticed a sudden influx of junk out there.  So I decide I what was needed was a beware of post of my own.  The thing is when finding a company to join ask yourself.   Do they have a real product.  A product is tangible.  You can hold it , smell it feel it maybe even taste it.  You can use it.  Other companies sell services like mine.  But again you can see it, use it and come back again and again to it.  Like your electricity, cable, water and gas.  All services all necessary to run a business.

snake oil 3

Enter duh duh duh the snake oil dude.  Recreating something that is obtainable for free is not a product nor a service.  More importantly you should not pay for it.  Also ask yourself  what am I getting?  Is there another way to do this and will I benefit better if I go another route.  Sometimes we pay for things because of the ease of it and it saves us time.  That then is a service.  When the platform is actually out there already for free and you can do it taking the same amount of time.  Then it is not.

Example;  if there is a free services or for a small fee you get a service that will get you noticed on the web and eventually brand you.  It may take a while to do but it will work.   What is not right is paying someone else to duplicate and short cut this, than you go about doing it on some duplicated system thinking it is branding you, optimizing you when all it is doing is optimizing someone else, branding someone else and someone else will get rich for it.

There is another new one that is running around using a free social platform but they want to sell you affiliate positions in it to give you the information that is there available to you for free.  Come on for most of us working on the internet is not a game.  We take it seriously and more important we have worked hard very hard to be taken seriously and get out from under the stigma of the snake oil guy.

I do direct sales but have done network marketing in some capacity for many years.  I love the business that I promote and believe we give quality, content and help where we can.  We have great customer service.  I get excited about talking about either one of my business’s.  Whether it is the direct sale of Longaberger http://longaberger.com/cindyslick  or my marketing system which allows you to have your business all under one place. http://www.slideshare.net/cslickharris  Instead of like paying maybe vista print for one thing, constant contact for another, aweber for another with us it is all under one platform for less than any one of the others.  They all have a quality product.  I believe we have a better one. I should naturally because I stand behind mine.

The point is quality and about,  service,product with content and sustain ability.  The internet is a wonderful place full of wonderful business opportunities.  We choose the business we do for all kinds of reason.  Let one of them be, because you have a passion for the product or service, but please let the other one because you can honestly stand behind it.  Do not let an attractive compensation plan get in the way of your better judgment.  Do not become the sleezy snake oil guy be the Fuller Brush Salesman, or Sears salesman of days gone by.  We are hard-working individuals out here with integrity.

Have a great day today all,

Cindy Slick


I’m A Boomer, You’re a Boomer, Wouldn’t You Like To Be A Boomer Too

I’m A Boomer, You’re a Boomer, Wouldn’t You Like To Be A Boomer Too

* Frank Kernsm a huge Internet Marketer Video on youtube some information came from his video

baby boomerSo if you’re anything like me you are a baby boomer.  Defined by anyone born between 1946 and 1964 we make up what marketers no matter what you are marketing.  The one’s to target.  We are the trend setters.  We have been the ones that have changed business over and over again since Gerber baby food.  Hasbro and Mattel owe the boomers there popularity.  We are responsible for the Real Estate boom in the 70’s for the next 15 years.  I am among the boomers that worldwide are over 1 billion.

The boomers are the trend setters like it or not we are the ones that marketers must understand.  If you in anyway want to be in front of and want to make money on the internet than understanding baby boomers and who they are is a must.  They are significant to what will happen over the next few years.  Trends tend to happen in 15 year cycles.  Because of that we need to figure out what the next trends are.

So mid range of baby boomers now is in their mid 50’s.  What are their concerns?  What do they care about?  They care about their retirement, they like to look younger so they buy all sorts of things from creams and lotions to healthy concoctions.  They will be the ones looking to find good affordable housing.  They buy things!!

If you look at trends the boomers are going to be a part of the next group of millionaires that come from the internet marketing world.  These are savy individuals and they are getting involved in the things they care about.  Insurance, housing, health products, green energy.  These are the people you need to be marketing to.marketing

If you are trying to market than having the right tools is essential.  I went without for several years and thought darn it I just can’t afford it.  Well today I look at it differently and know I cannot afford not to.  I was lucky enough to find them all under the same place without having them scattered all around like so many do.  http://tinyurl.com/cohzcdr  it is the best thing I ever did for myself.

Well if you are a boomer well you know some of what I was talking about.  If you are not than you need to find out more about us.  Because we are the consumer group that has trended our countries and the worlds economy for a good long while. 

Have a great day.

Cindy Slick