I Am Rubber, You Are Glue

Negativity Boomerangs Back

boomerangRecently I have seen some marketers using the old political tactic of negative advertising. The truth is in general it is just not smart to do. For the most part you do not see it used with goods and services. Why you may ask. Truth is although there is little evidence one way or the other . Using negativity in general is just not good practice.

I know that in life regardless of what it is I am doing negativity back fires. Whenever I am feeling negative I avoid doing things like call backs or writing. Because the truth is negativity breeds more negativity and I do not want negativity on me.

Think about what happens to you when you run into negativity in your life. Let’s say you are having a really good day. You run to the grocery. You are moving down an aisle and it is very crowded. You say excuse me try to pass after all you only came in for a few things. The person turns to you and gives you a look of disdain. You let it pass you move on your way. You head to the check out and the checker is in a foul mood and you attempt some simple banter but it goes nowhere. As you move out of the grocery store without even noticing your mood is no longer light and sunny.

You head home you are sitting at a the stop light sun glare in your eyes. You fail to see the light change the guy behind you is laying on the horn. By the time you get home you mood has change from that happy sunny whistling Dixie mood to one of ready to kick the dog.

Now the truth is nothing personal really happened to you. It was all happening to someone else really. It simply was not personal what is personal though is that you have picked up a foul mood.
That is what happens with negative advertising. You may have a super great product, you may have the very best goods or service since sliced bread. When you put the other guy down pointing out that they are just that bad. You become bad along with them. The opposite effect you were going for is what happens. You wanted to just point out that they could not get the job done. Now it appears to others neither one of you can.

So for me I just don’t do it. Putting the other guy down to make you look better is bad practice in advertising/marketing just like it is in life. I do not have to step on your neck to lift me up. Talk about your product or service. You do not have to talk about how bad the other guy is. Not every program opportunity is for everybody. We all choice the company we get involved with for different reason.

So just like the politician you may find yourself wanting to point out all the faults of the other guy. Good practice says just don’t do it. Have a wonderful day and hey lend a helping hand if you can. You will be so surprised at what it will do to lift your mood.
Cindy Slick
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Video Marketing, One Two Three Cut

Are You Making Yours

videoVideo marketing is a major component of successful marketing online.  I was reminded of this over the weekend while talking with a colleague.  I had been making them rather consistently than because I am not a video master and really dislike doing anything I am not terrific at I became complacent and stop doing them.  Major no no on my part yes.  You see people love videos.  They are captivated and will watch a video more often the read the written word.

Video marketing increase you email opening by 5.6% and click through rate by some 96.38% when compared to emails that contain no video.  Video also increases your SEO ranking so including video on blogs is necessary.

So what that means for us internet marketers which is anyone with a business using the internet to market their business.  Is that we need to be using video if we want to reach our audience.  Naturally reaching is our target is what we are all doing each day.  So if we are not doing videos to leverage ourselves we are missing customers.  Whether you are selling a direct product or needing signups for an MLM we need to use video in our marketing.

Having said that does that mean you have to spending all kinds of money on video?  Well the answer is no.  If you have a mom and pop shop where you are the sole owner of your business you may want to hire someone to do at least one video for you.  If you have an MLM chances are the business has a one or several videos you may use.  Once you have these though you will want to continue to engage your target audience.  Hiring someone a few times a month for fresh and new ideas would be costly.

This is where you creativity comes in.  There is a great video format for free that you really should be looking at.  This is the one I use Animoto there are others and can be found using google or your favorite search engine.  Using Animoto is fun and easy.  While talking to my colleague I went and made a cute little video in less than 5 minutes, quick and easy. http://youtu.be/mMGzb2Yg42M   With just a few pictures from your business and a selection from the video library of templates add some text and you’re ready to produce a video.  It really is just that easy.

So let me just say that no matter what skill level you may be at you can use video marketing.  One you make a few videos you can add them to your blogs and email campaigns and you will reap the benefits with increased sales.

Have a wonderful day

Cindy Slick

free leads imagehttp://free.teammountainbuilders.com


Leads Leads Wonderful Leads Where Do Get Yours

What Are You Using For Leads

facetI recently have received phone calls in fact 3 times alone this week from individuals looking to sign me up for their home business.  Well it has been years since I have ever filled out anything wanting to receive further information for anything.  At least 6 years.  One asked me about a business that I have not been involved with for over 8 months.  When I inquired they all had the same type of story they had purchased leads from a company.

Leads are the life blood to any small business.  Without good leads we cannot grow and make money.  Since I am pretty sure that is the reason you decided to have your own business finding quality leads is on you mind most of the time.  Just how you go about it is up to you.  There are many ways, however some are better than others.

You can buy them, or even find sources for free.  These two ways are more often than not (unless you are paying around $25.00 per lead), warmed over like last Sundays dinner.  They have already been called by two, three or more people and sometimes a year or more old.

I am pretty sure that if you purchase leads or even get them free you where never under the impression that these leads where of such poor quality.  Purchasing leads is expensive and rarely are good quality for your particular offer.  The very best leads are the one’s asking for further information from you directly.

So you may be wondering how do you get leads directly coming to you?  Well for those that have no idea I can tell you what every business must have.  You need to have a capture page and auto responder with email campaigns.  Failing to have these for any business is like a carpenter without a hammer.  You need tools if you cannot afford those tools the marketing system that we have also has a tool for free for small business owners that will do what an opt in page/capture page will do for you.  This system is free and yours to keep forever.

Some may wonder why we give away a free marketing system forever.  The reason is because we believe that when you see how great our customer service is and what terrific value we have with our premium system you will want the premium system.  If not though you are welcome to keep the free lead system forever. free leads image

You are never ever under any obligation.  We believe in customer service in a day and age you rarely get it.  So you have nothing to lose by taking a look at our wonderful lead generator.  That is except leads and with the loss of leads naturally comes the loss of money.

Hope you have a wonderful day.

Cindy Slick




What Flavor Is The Kool-Aid

What Flavor Is The Kool-Aid

koolaidWhen I began looking to earn a living on the internet, the first thing I discovered was that many like to tell part of the story but never would give me the entire picture.  Now true there are many pieces to the puzzle.  The very first thing though the very first piece is to brand yourself.  If you’re new  I am not talking about taking a hot iron to flesh.  I am talking about you being known all on your own.  Not by a company but on your own.

So what is the very best way to accomplish this.  By having your own website and blogging.  Now some may say I don’t know how to write or don’t know what to write.  Thing is there are ways to blog without ever writing yourself if you want.  Many people will guest blog for you.  It creates backlinks and helps them so they do it.  Also you would be surprised at yourself that you just maybe can write.  I know I did not think I could either and now I love it.

The thing that gets me and the latest thing in MLM is to create these companies which are making money from you blogging for them!  Now when you break that down what is it really.  They tell people that the reason it is a good idea is so they attach themselves to known people so that they can earn some money because no one knows them that is why they can make no money online.

Let’s think about that.  So you attach yourself to these people.  Blog for these people and guess who continues to be branding themselves on the internet?  Well it is not you.  So you continue to do that for how long?  How long do you work hard every day for someone else?  Isn’t the whole reason you want to start and make money on the internet is to have your own.  Do you not want others to one day say oh yeah Joe Smith I know him he is doing really well.  Or do you want to always be unknown and hear people say company ABC it is doing really good.

The ones making real money have accomplished the art of having others attracted to them.  People see them they know of them and they want to be a part of what they are doing.  I understand wanting to and needing to make money online.  I even understand the desperate feeling that it needs to happen right now.  The problem is that right now feeling can cause you to make rash decision.  There is a reason that statistically 75% of all internet marketers jump companys every 4 months.  It is that rash decision.  So that at end of year 1 you are still making no money because you have jumped companies 3 times never having the first thing you need.  Your own branding.  Nobody knows you and you’re still not making money and it is a year later.  Now you are really desperate.

Start with having your own website it is the beginnig of your journey.  Blog on it or not you need to start there.  Get the tools you need to start a business.  If you were going to be a plumber and started a business  would you need tools?  It is the same on the internet.  You need a way to reach people and be known.  Capture pages, sale pages and sales funnels do that.  You now have away to create your own leads.  Not ones that you pay for and have been used and sold 3,4.5 times but your own.  You need a way to keep yourself in front of your leads.  So that is an auto responder.  It is set to send email campaigns to your leads.  A contact manager to manage these leas for you.  The ability to add video to your pages.  Ecards and epostcards are a great addition so you can send them out birthday cards, Christmas cards etc.  Sounds like a lot and it use to be.  My marketing system actually has all that and more for just under a dollar a day.  You can find all these things out there, available to you.  I like the one I use.banner good

Point is now you are ready for a good company, something you are passionate about. It should be the reason, not the comp. plan. They all have nice plans.  You will make money because you are prepared and like what you’re selling.  Attractive comp plans make the company rich not you.  Whether you do well is up to you, not the compensation plan.

Don’t drink the kool-aid as they say do not get caught up in what you will make before you ever make a dime.  You will spend hundreds even thousands and still make 1.25 in the end if you do. The grape kool-aid will have you broke before it has you rich.  Take the time to do it right.  Have a wonderfully splendid day.

Cindy Slick