Using A Funnel For Oil Change Or Business
Funnels are an important tool whether you use one to change the oil in your car, transferring liquid in the kitchen from one container to the next. Or for you small home based business. They are necessary. Many have heard of them and many really have no clue what one is.
The truth is that most home base business owners actually go about building their business upside down and rarely use a sales funnel. They start with their warm market for a time many feel good about the direction their business is going. They sign up those family and friends now ask yourself why do these family and friends sign up even though they have never been an internet marketer and really have no desire to be one. The reason is simple, they already know like and trust you.
So now that you have used up your warm market you realize that you need to now find more people. You begin chatting up everyone that moves. You now find yourself being rejected fear sets in and now you really have no idea what to do. Why is it you have no idea what to do? This is generally because you were never taught the correct way in the first place.
You see those friends and family should be left alone. If you ever sign them up it should be when they actually ask you how you are doing so well. If you use those people as the brick of your foundation of any business the wall will crumble around you. Unless they too are in sales they will never build the wall in the first place for you. You want and need others for whom building a business is their desire. So you need leads.
You have to have some idea of where to find your target market, Facebook, Google+, Linkedin, Twitter, and other social media sites is a good place to start. These people are leads, when you have those individuals information they have now become a prospect. A lead is someone unknown and a prospect is a known individual.
So back to how to use and build a sales funnel. Capture pages which I talked about yesterday are the key player and near the top of the funnel. You promote your business, you prospect see your captivating page and want to learn more. They place their information in the opt in area your list begins to build and as soon as they hit that submit button an auto response has begun. Your email campaign now is the next step, your email campaign places you now in front of your prospects. Email plays a large roll it will -place you in front of your prospects the 7-12 times that is necessary for them to learn to know like and trust you. Blogging and having your own website can also help at this point but if you do not blog and all you have is a replicated website than your email campaign is extremely important.
Building that trust so your prospect feels like they know like and trust you can come from any variety of ways, after you begin sending them an email campaign. When a prospect makes that initial contact in your funnel. By staying in front of your prospects by calling them, continued email, friending them on Facebook, inviting them to the company webinars and conference calls. All of these things are important and dynamic ways you build a relationship and form the necessary bond between you so many of your prospects will sign up for your primary business.
This process must continue for you to have success. Finding the most economical way to do all of this is your primary purpose. Everyone has an idea of what they want when they start a home based business. What many do not understand is the entire process and what goes into it. Much like you understand that changing the oil in your car in necessary many forget to do this on a regular basis. Many people believe they can be successful at a home based business their way. Truth is the sales funnel process is tried and true. It works and when small business owners implement it they are generally surprised how well it works and wish they had started sooner. To your success have a great day.