The Wheel Is Broke, I Can Fix It
Internet Marketing can often be a frustrating business. You bring in people and whether they have been in internet marketing for some years or are brand new to internet marketing. You find the ones that want to reinvent the wheel. We are taught that the first rule of internet marketing is to duplicate. You teach what you do that has made you successful and your new distributors will be successful too.
Appears pretty basic and easy to follow right? Yet time after time people try to reinvent the unbroken wheel. You pass on your knowledge but the new person insist on doing it their way. Naturally 9 out of ten times they fail.
Not sure why but for some reason instead of following the number one rule many like to think that they have a new and better way to success. They do not want to come to the webinars and conference calls. They do not want to use marketing tools the ones that make a success out of the internet marketers. They believe that going it alone like a lone wolf will somehow bring all those sign ups they need and they have the better way.
The second rule is relationships. The successful marketer knows that to be successful you must build relationships. Now this is like the big foundation of the road to success. You must get to know your prospects. Building a relationship with people takes time and for some reason many are just in the hurry.
They think they can do this in a quick hurry make the money in a few short months and off to the island of easy street they will go. Those in the know, those making the real money know better. Building a relationship takes time. Statics shows it takes at least 7 to 12 times of connecting with a prospect before they buy from you.
So how do you build that relationship? By staying in front of your prospects, which means those tools again. Auto responders send out email which keeps you in front of the prospects. It means picking up the phone sometimes. I know many are saying to themselves that they do internet marketing because they do not like picking up the phone. I say for those that hate the phone you more than anyone better have the tools than.
People simply do not buy from those they do not know. This is why your warm market is always the first suggestion to the marketer. What happens though is these people stop buying your product. You see they had no real desire like you to have their own home based business so they do not grow your business. They were just trying to be a good brother, sister or friend.
All of this means you have to make your cold market a warm marketing and that means building those relationships. Marketing tools we are back to those again. You see they are not just merely a suggestion. We are not telling you that you need them but we are using a completely different way of being successful. We use them and we are telling you that to duplicate what we do you need them too.
The successful salesperson has always known two things. Teach what you do to your team, make available the tools that you use to them and everyone will be taking a cruise someday together! Because why? The answer is that it works. For some though reinventing it trying to do it their way will always be where they go. Some will eventually get it. Those with a true desire to make it will see eventually that the wheel works well the way it is. Round with all those spokes! For those that do not, well they were never going on that journey to success with you in the first place.